THE AUTHOR - founder of unique literary works and other works of art, for this project as well as other creations..

COPYWRIGHT - a mechanism for the legal settlement of disputes arising in connection with the creation and use of products in science, literature, and art.

BRIEF - the questionnaire drawn up by the advertising creator, (Webkontent.ru), for the advertiser, (Customer), with the objective of updating a technical project and formation of the general outline of key parameters of the future advertising campaign.

WEBCONTENT – information sets, (texts, articles, press releases) for the Internet.

THE OWNER OF THE INFORMATION - the person possessing the information and the rights to it.

READING OF THE TEXT -  the process of perusal and editing of the text, as a result of which spelling and grammatical mistakes are eliminated.

HEADING - the title of any product or its separate parts.

THE INFORMATION - the information about the world around us, and the activities within it, perceived by a person or specific situations.

KEYWORDS are those words on which the search engine looks for consistency within a  set criterion of search. Selection of keywords is a first step, through which the  development and optimization of a website begins.

CONTENT is a set of texts, clauses, releases, news and other information allowing for search systems to operative and to distinguish the thematic orientation of a site, and to sort it on this or other subjects.

COPYWRIGHT - object of the copyright, copyright protection sign and fixing the name of the owner of the copyright and the year of first publication of the product.

COPYWRITING - creation of a unique text on the basis of trustworthy information taken from open sources.

CONTENT MANAGER is a component of a control system of internal compilation of a site, which allows for the updating and maintenance of its structure: editing of information pages, updating of price-lists, maintaining the guest book, whilst processing applications in real time.

LEAD - a journalistic designation for the introductory paragraph of the text to establish the impact of the site, with the intention of drawing the attention of the reader to information contained within the essence of the text in one or two bites.

NAMING – the creation of a successful brand name: development of the name of the goods, the commodity group or the name of the organization

KEYWORD DESTINY – a conditional parameter which considers the frequency of keywords in a set volume of the text in one page of a site.

PORTAL - a «multilevel» site, combining technically complex resources and services. The portal provides instant access to search systems, electronic shops, free-of-charge e-mail, trade advertising, automatic electronic dispatch of messages, Internet-auctions, chat lines and much more.

PRESS CLIPPINGS - a selection of information materials published in the mass media for a defined time period, to estimate the efficiency of a PR-campaign of a nominated organization.

PROMOTION (SEO - copyright) - the professional writing of texts for a site, focused on its position in the Internet, with respect to the requirements of search systems.

EDITING - the processing and preparation of texts for publication (correction of stylistic and logistical mistakes, input of new text, repositioning of texts and related issues).

ADVERTISING TEXTS - a type of text within mass communication directed towards  influencing the consumer, and the strengthening of a positive attitude towards the advertised goods or services.

RELEVANCY - « concerning business » - the degree of conformity of the document to the initial inquiry.

RELEVANT TEXT - the text as relevant to search inquiries.

REWRITE – the partial or complex processing, (editing), of texts of a site where the structure and sense remain as before, but lexical and visual changes are registered.

SEMANTIC KERNEL is a library of words and phrases which most precisely reflect the activity of the company; the goods and the services offered in the market.

SPEECH WRITING - preparation and a writing of texts for oral presentation in front of an audience, including direct speech and performance theses.

STYLE OF WRITING - a set of lexical, grammatical and expressive means, (so-called stylistic figures), used by the author.

THE TEXT – a series of words and pictorial images which create communication such as to  form a statement, composition or literary work.

THE TEXT BLOCK - one of a series of popular advertising carriers. It is used both on web-sites and in advertising dispatches. It is normal text containing, for example, the description of a resource, goods, or services which refer to a certain resource.

UNIQUE TEXT - the text which when copied, (not less than 200 characters with blanks), as a search inquiry in Yandex, delivers a result that indicates no other sites contain an identical text.

OUR TARGET AUDIENCE – the wide group of potential clients who advertise both goods and/or services.