1. Texts on a site should be written with competent Russian language and
accurately stated thoughts;
2. In texts on the site there should not be stamps. To «think»
non-standard is the first ball in gates of competitors;
3. Texts for the site should be accessible to the user of any level, from the
schoolboy to the professor;
4. Emotionally the site should bear exclusively positive charge, and a visual
number and texts should be in a tandem with each other;
5. Also it should not be forgotten, that the main function of the
site is to sell. Therefore all texts should work on achievement of this
purpose and stimulate potential clients to action: to call, write, communicate,
remember, bring in the favorites;
6. Content on the site should be measured «in grams». It means that
qualitative filling of a resource should be organized so that to «give out» the
information in doses. For the visitor it should be not only interesting but also
convenient to «go» on your site, to be guided and find the interesting
information quickly.