And nevertheless are banners on sites importunate Internet
flies or an effective way of advancement of a resource and formation of positive
image of the company? The answer to this question depends on three factors:
- Competent choice of platforms for placing of banners;
- The interesting graphic decision of a banner;
- Originality of the scenario and texts of the banner, drawing
attention and inducing to go to your resource.
Frequently the unusual idea of a banner and the original text raise
efficiency of the carrier in times, transforming a banner in a good way of
advancement of a resource.
Why does a banner need scenario?
As in advertising TV-radio spot, banner creation
begins with the statement of a problem and working out of the original
scenario. To think up the interesting scenario and to describe
the advertising concept of a banner sometimes becomes an impracticable
problem for the customer. Besides, for a banner it is necessary to prepare the
competent texts drawing attention, intriguing, inducing to click on the
advertising carrier.
By working out of texts for banners we consider:
- Type of banners (static, animated or a Flash-banner);
- Banner format;
- Target audience parameters;
- Characteristics of your goods or services;
- Characteristics of platforms where banners will take places;
- Texts of banners of competitors.
For banners we will send a portfolio of scenarios and texts upon
your inquiry.
To order texts and creative ideas for banner advertising you can
contact us:
