Advertising information materials (advertising articles) is always a live dialogue with potential buyers and clients. By means of the convincing argument, a «soft» syllable and a competent, forward, logically built presentation of the information it is possible to draw attention of a wide audience.

   We offer following kinds of advertising texts :

• Writing of advertising articles;
• Writing of advertising information texts;
• The publication of advertising information materials on commercial terms of editions (variants are possible).

   Examples of works:

• 1.       Texts in the Word format
• 2.       Articles in the jpg format (15 MB)

Helpful information on preparation and publication of advertising texts and advertising articles:

How to place an advertising information article about the company in newspapers and city magazines?

  A century of frankly «custom-made» advertising articles in mass media has passed. The modern reader will distinguish the «paid» material from an independent author's article without an effort. Therefore advertisers in a tandem with journalists search for new ways of communications with a moody audience and possible variants of the publication of commercial information articles. We will tell a bit how usually a process of writing and publication of advertising article is going on.

How to choose an optimum volume of an advertising article?

   The first variant: the advertiser purchases a strip (page) or a turn (two pages) for publication of the advertising text on the company, news, information on shares or discounts.

   The second variant: the advertiser searches for the editions publishing topics related to the activity of the company and concludes an oral or a written contract where volumes and the form of mentioning of the company (in the form of comments from employees and a management, probably, with phones and addresses of offices) are stipulated.

   The first variant of placing of advertising texts is optimal however it means large expenses for the purchase of the advertising area of great volume (for the text and a photo). The second variant is cheaper but provides for personal contacts or arrangements on separate conditions, directly with editions of interested mass-media.

Variants of carrying out of an advertising campaign:

   Before the start of writing of the advertising text or advertising article we recommend to our customers to define the purposes and tasks of an advertising campaign, to regulate volume of advertising and understand what target audience should hear and react to our advertising information  message. Proceeding from the aforesaid, it will be simple to reveal a number (usually it is 6-8 editions) of the target mass-media. So, in this situation it is possible:

   1. To employ a freelance journalist who will write advertising articles about your company and pass on these advertising information materials under your full control. You can place them on the Internet or in paper editions which will agree to print them. Let have it straight, this is a troublesome matter, and hardly any edition (except as on barter or monetary compensations) will agree to publish them. However, if the management has personal contacts in the chosen mass-media, this variant is the most preferable.

   2. To employ a freelance journalist who will write advertising articles about the company and place them in anticipatorily regulated mass-media on the conditions stipulated by each edition (thus it is necessary to understand that each edition has its own requirements to materials). This variant requires less labor effort from the advertiser, demands for financial expenses for work of the journalist, his/her action on search and placing of articles, satisfactions of the conditions exposed by editions to placing of advertising texts.

   3. The third variant for an advertising campaign is to choose 3-4 city editions, conclude the contract with the edition on writing of advertising articles by regular journalists with the further publication of these materials in corresponding mass-media. This variant requires the least labor cost but it is the highest at publication cost.

Do not know what to choose?

  Contact us and we will necessarily help you!

• Call: 8 905 22 00 999
• Write: text@webkontent.ru
• ICQ: 344 555 158