|
Marketing audit of a site
Marketing audit of a site (the site analysis)
should answer one principle question: how to raise efficiency of the Internet
resource? In each concrete case efficiency is expressed with different
indicators - a sales volume, quantity of new clients and calls to offices,
increase in popularity of the project and its attendance.
As a rule, the owner of a site puts a concrete
problem before auditors which is necessary to be solved by the marketing
analysis of a site. However, if you are not ready to formulate a problem
accurately, experts of the Webkontent.ru are always ready to help with the
definition of a task of audit of a site and to recommend carrying out of this or
that kind of the analysis of a site - complex audit of a site, audit of
advancement of a site or only audit usability of a site.
The site analysis is a service, volume and
complexity which are defined individually. Nevertheless, in most cases marketing
audit of a site and the analysis of sites include the following:
- The analysis of the design of a site;
- Audit of navigation of a site;
- The analysis of the content of a resource on performance of
the marketing purposes and project issues;
- The analysis of presentation of the information on a site
(imposition);
- Audit usability of a site (convenience for the user);
- The analysis of functionality of a site;
- Audit of advancement of a site.
The major principle of our work is an
estimation of real necessity of changes on a site. We recommend only necessary
changes and we provide a clear justification of the position. Our
purpose is to make your site really better and more effective.
We possess experience of audit of small and large
corporate sites, information portals, sites of the professional organizations
and associations. You can order a complex audit of a site or the site analysis
only on a subject of usability (conveniences to visitors) without the analysis
of the information maintenance (content). Or to take advantage of the service of
the analysis of a site for the decision of a problem with navigation (menu), an
inconvenient arrangement of separate blocks on page and other questions that
worry you.
Cost of service of audit and the site analysis is
calculated individually based on time expenses of experts with a demanded skill
level.
You can leave the application or contact us:
|
